You see, not only are most people doing content marketing the wrong way but they're actually sabotaging their own success!

Let me give you an example. 

What happens for most people, in my experience, is that they have a great idea for a piece of content. 

It might be a video, an article, a podcast episode, or something else. 

So they take the time to create it, spend even more time polishing it to make it "just right" and then they make their fatal mistake ...

... they publish it to their blog first and then stop.

You might say "But Charlie, you are the blogging guy! You build and host blogs for clients. Why are you saying it's a "fatal mistake". 

Here's why - notice the words "first" and "stop".

Your job as a content marketer is to publish FIRST to the place where the largest possible audience can be reached. 

That's what I did with the Directory of Ezines. 

Remember, there were no blogs back then. We didn't have a site!

So I joined the DOE and emailed every Ezine publisher I could and offered them my article. 

I was leveraging their hard work by simply writing an article and letting them run it in their ezine!

PLUS, once it ran in their Ezine I could legitimately say "as seen in ..."

BOOM ... social proof. Authority. All from ONE article!

So what's the moral of the story?

1. Publish to the largest audience possible first.

2. And then publish to your blog as well. 

Can you see how that ONE change can make a huge difference?

It's the difference between having a few hundred people see your content and having tens of thousands (or even hundreds of thousands) of visitors see your content. 

If you doubt those numbers just look at how much traffic Medium.com generates.